Domain internal and external link (backlink) strategy

📌 What are internal links?

• DefinitionLink to another page within your site.
• Effects:
  • Make it easy for crawlers to navigate your site structure.
  • Highlight the importance of certain pages (pages with a lot of internal links = more important to Google)

✅ The main types of internal links

1️⃣ Navigation Links

• A link that is always pinned to your site menu, sidebar, or footer.
• Example:
  • Top menu: Home / Categories / Contact Us
  • Footer: About Us / Privacy Policy / Help Center
• 👉 â RolesHelp Google crawlers understand the overall structure of your site, and highlight important pages.

2️⃣ In-content links (Contextual Links)

• Blog posts, product descriptions, and more Links embedded in body.
• Example:
  • "For more examples, check out [the interiors category]."
  • "Construction cost calculations are available on the [Estimate page]."
• 👉 â Roles: Google sees in-body links as Strong recommendation signalsAs spring → SEO effectiveness is great.

3️⃣ Category/Tag Links (Taxonomy Links)

• WordPress often automatically generates a Category/Tag pages Link.
• Example: At the top/bottom of a post Categories: Construction teams, Tags: Interiors, Kitchen, Kitchens.
• 👉 â Roles: Group articles with similar topics together to form a **Topic Cluster**.

4️⃣ Related/Recommended Posts Links (Related/Recommended Posts)

• A "Related Posts" section that automatically sticks to the bottom of your post.
• 👉 â Roles: Increased dwell time + more pages explored by crawlers.

5️⃣ Breadcrumb links (Breadcrumbs)

• Link structure showing where you are on the page.
• Example: Home > Categories > Subcategories > Post Titles
• 👉 â Roles: User friendly + Reflected as structured data in Google SERPs.

6️⃣ Image/Banner Links (Media Links)

• Banners, images that take you to an internal page when clicked.
• 👉 â Roles: Driving traffic + highlighting landing pages.

7️⃣ Sitemap Links (Sitemap Links)

• Internal links within an HTML sitemap page.
• 👉 â Roles: Allows crawlers to explore your entire site at once.

✅ How to optimize internal links

1. Menu structure
   • Top Menu / Footer Menu → Link Featured Categories to Featured Posts.
2. Insert body link
   • Linking to related posts/categories within a post.
   • Example: "See more interior examples in [construction team category]."
3. Utilizing Category-Tags
   • Group similar posts together to help Google understand themes (Topic Clusters).
4. Highlight important pages
   • Pages with a lot of internal links = recognized as "signature pages" on the site.
   • Home / Main Categories / Focus links on monetized landing pages and more.

📌 What is an external link?

• Definition: From another website MySitesto the file.
• Google Time: "Pages recommended/referenced by other sites = valuable content"
• Effects:
  • Increased search rankings (especially for competitive keywords)
  • Acquiring new traffic (visitors coming from links)
  • Strengthen your site's authority

✅ Types of external links

1. Naturally Occurring Links (Editorial Link)
   • Natural mentions in news articles, blogs.
   • Most valuable.
2. Guest post/content collaboration
   • After contributing to another blog/magazine NewDomainAddress.com Insert link.
3. Directory/Portal Registration
   • NAVER Places, Google Business Profile, Daum Maps, and various industry directories.
4. Social links
   • Instagram, Facebook, YouTube, Tistory, Brunch, and more. NewDomainAddress.com Share.
5. Leverage your own domain
   • Existing domain address.krIn the 301 redirects → New Domain Address.comto pass authority (link power).

✅ External link acquisition strategy (for real)

• Step 1: Set up redirects
  • PreviousDomainAddress/* → newdomain.com/* Set up 301 redirects.
  • Transferring the SEO power of your old domain name, which was already indexed by Google, to your new domain name.com.
• Step 2: Register a default directory/profile
  • Naver/Google Maps NewDomainAddress.com Enrollment.
  • Free industry-specific directories (building/interior associations, business databases, etc.).
• Step Three: Write a blog-cafe post
  • Publish interior-related articles on Naver Blog, Tstory, Brunch, etc. → New domain address as source/referral link.com.
• Step 4: Affiliate/Collaboration Links
  • Interior materials vendors, partner sites Recommended partners Get the link.
  • Crosslinks (introduce each other).
• Step 5: Leverage press/PR
  • Distribute a press release (insert link to news site).
  • Featured article → Include your site address.
• Step 6: Leverage social media
  • In the YouTube video description, include the name of your site.
  • Change your Instagram profile link.
  • Register on your Facebook page in the "Website" field.

📌 Domain Transfer SEO Core Checklist

✅ 1. Previous domain → New Domain 301 redirects Apply to all
✅ 2. On the Google search console, click Change your address Processing
✅ 3. Submit new domain sitemap & request manual indexing of key pages
✅ 4. Categories/Tags Check for noindex (keep what you don't need, index what you do)
✅ 5. Get external links (directories + blogs + partners)
✅ 6. Optimize internal links (Home → Main Categories → Structure of subpages)
✅ 7. Minimum 4-8 weeks of monitoring (domain transfers don't settle in a short period of time)

Β Weed